Index — 005
Process
The path from a vague spark to a launched product. Same shape every time — different gear depending on scope.
(How we work)
The process.
Five phases. Every project, same rigor — calibrated to scope.
01
Discover
We unpack the brief, the audience, and the business. No deck templates.
02
Define
Strategy, narrative, and an opinionated direction we'd defend in court.
03
Design
Design systems, prototypes, motion studies — refined until it feels inevitable.
04
Build
Production engineering with performance, accessibility and SEO baked in.
05
Launch
We ship, measure, iterate. Then we stay close — most clients stay for years.